Microtica
Marketing website for a DevOps automation tool. Showcasing images of its interface - it looks professional, clean and on-trend. It also includes easy access to demo and contact prompts making it easier for users to convert. The Webflow CMS was a lifesaver since there are a lot of repetitive pages within the site (blogs, customer stories, template landing pages).
CHALLANGE
On a mission to help startups, scaling businesses, freelancers and self-employed entrepreneurs take the fear out of reducing repetitive work and eliminating the need for AWS expertise, Microtica offers production-ready infrastructure and application templates to build solutions on AWS without ever opening the console.
As the San Francisco-based SaaS company continued to evolve, it looked to position itself as an integrated, one-stop automated AWS deployment solution and make their brand more approachable to specific audiences within the cloud community.
SOLUTION
Their brand refresh included positioning their product and services as a suite of deployment and management tools that can be used separately or together for maximum control, talking about cloud automation in non-intimidating ways and building a visual brand that was more companionable.
Consequently, the team had a number of requirements they were looking for, primarily:
- A multidisciplinary creative with an understanding of IT, business and marketing aspects that promotes industry best practices, contributing to the final design of the product
- Development expertise that could truly bring my previously designed high-fidelity prototypes to life
- Existing CMS content migration from Wordpress
- A solution that could give more of Microtica’s team autonomy over the website to free up engineering resources
OUTCOME
On a mission to help startups, scaling businesses, freelancers and self-employed entrepreneurs take the fear out of reducing repetitive work and eliminating the need for AWS expertise, Microtica offers production-ready infrastructure and application templates to build solutions on AWS without ever opening the console.
As the San Francisco-based SaaS company continued to evolve, it looked to position itself as an integrated, one-stop automated AWS deployment solution and make their brand more approachable to specific audiences within the cloud community.
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CONTACT